Search Engine Optimisation - SEO
Improve your search engine ranking with Google Tag Manager, Analytics, Page Insights & Google Developer
Your position on Google can be critical to your business' success or failure.
SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).
SEO involves various techniques and strategies aimed at making a website more appealing and relevant to search engines, which can result in higher organic (non-paid) search rankings. SEO is important because search engines are the primary source of website traffic for most websites. By optimising a website for search engines, it becomes more visible and accessible to your potential customers who are actively searching for information, products, or services related to your website’s content. Higher visibility and ranking on search results can lead to increased organic traffic, better user engagement, and improved business outcomes.
For a completley honest assesment of your website please give us a call!
If your current website is old or falls short, we can develop an ongoing strategy to ensure your website is as ‘on-site’ SEO friendly as it can be.
SEO typically includes both 'on-page' & 'off-page' optimisation
On-page SEO involves optimising elements within a website, such as meta tags, headings, content, images, and URLs, to make them more search engine-friendly. This includes keyword research and optimisation, creating high-quality and relevant content, improving website structure and navigation, optimising meta tags and headings, and ensuring proper use of HTML tags.
Off-page SEO, on the other hand, involves optimising factors outside of the website that can impact its search rankings. This includes building high-quality backlinks from reputable websites, managing online reputation, optimising social media profiles, and engaging in other online marketing activities that can improve the website’s overall online presence.
We take care of all the ‘on-page’ elements, we leave the ‘off-page’ work to specialists in this field!
We have worked with many third party social media and SEO companies and are very well placed to manage and advise this service on your behalf.
So why is SEO (Search Engine Optimization) important? Well there are several reasons
- Increased Organic Traffic
SEO helps your website rank higher in search engine results pages (SERPs), which can drive more organic traffic to your website. When your website appears on the first page of search results for relevant keywords, it is more likely to be clicked on by users, resulting in increased visibility and traffic.
- Credibility and Trust
Websites that rank higher in search results are often perceived as more credible and trustworthy by users. SEO can help establish your website as an authoritative source in your industry, which can improve your brand reputation and trust among users.
- Targeted Traffic
SEO allows you to target specific keywords and demographics to attract relevant traffic to your website. This means that users who are actively searching for products or services related to your business are more likely to find and visit your website, resulting in higher quality leads and conversions.
- Long-term Results
SEO is a long-term marketing strategy that can provide sustainable results over time. While it may take some time to see the full benefits of SEO efforts, the results can be long-lasting, and your website can continue to rank well in search results even after the initial optimisation is done.
- Improved User Experience
SEO involves optimising your website’s structure, content, and design to make it more user-friendly. This can result in a better user experience, including faster page load times, easy navigation, and relevant content, which can lead to higher engagement, longer time on site, and more repeat visitors.
- Cost-effective Marketing
Compared to other forms of digital marketing, such as pay-per-click (PPC) advertising, SEO can be more cost-effective in the long term. While SEO may require an upfront investment, the ongoing costs are typically lower, and the organic traffic generated from SEO can provide a higher return on investment (ROI) over time.
- Competitive Advantage
In today’s competitive online landscape, SEO can give your website a competitive advantage over other websites that are not optimised for search engines. By appearing higher in search results, you can outrank your competitors and capture a larger share of organic traffic.
Overall, SEO is important because it helps improve your website’s visibility, credibility, user experience, and cost-effectiveness, leading to increased organic traffic, higher rankings, and better business outcomes.
SEO is not a ‘dark art’! By following some basic rules when building your website we ensure that it is optimised for search engines.
For a completely honest assessment of your website please give us a call!
With a program of continual analysis and improvement, using various resources such as Google Analytics or the webmasters tools we can establish the most appropriate steps to achieve the best Google rankings possible.
